4 October 2022
In cycling, as in life, it is all too easy to lose track of ourselves amongst the noise of the modern world. To get caught up in the status quo, how others perceive us or where we fit into the cliques and disciplines that are thrust upon us.
The bicycle may just be a vehicle, but it can be a vehicle for so much more than transport. A vehicle for change, a vehicle for clarity of thought, a vehicle for escapism.
In the same way we want to be more than simply a manufacturer of tyres. We want our work to help you create your own unique experiences, create your own freedom, create the space to be your true self. Our ultimate goal is to offer everyone their perfect riding moment.
There will always be an infinite number of reasons to ride. To go further, to break away from convention, to discover, to challenge, to contemplate, to win. There can be no right or wrong way to be a cyclist…
So whether you dream of hunting down the pack and riding to glory on race day or heading into the wilderness to escape from it all, we strive to enable you to be present in the moment and just ride.
Ride Your Own Story.