25 January 2021, Paris.
Following a year which saw face to face interaction severely limited, Hutchinson invested time and resources in building a stunning new content-rich site to improve online interaction with customers and provide a comprehensive catalogue of its complete current range of tires, technologies and accessories covering all disciplines and levels of riding.
As may be expected from a brand which has been trading since 1853, Hutchinson boasts an incredibly rich history and depth of experience in the manufacture, research and development of tires. Visitors can fully immerse themselves in the story of the brand and how it has been intrinsically interwoven with the history of cycling for the past 130 years by following an interactive timeline featuring highlights such as Louison Bobet and Jacques Anquetil riding Hutchinson tires to Tour de France victory in the 1950’s and 60’s, the dawn of MTB bikes in the late 70’s and early 80’s, the creation of tubeless in the 90’s and 00’s all the way up to present day with Isabeau Courdurier dominating the Enduro World Series.
Despite being at the top of the sport for such a long time, the values on which Hutchinson was founded have remained, although the technology has developed far beyond what founder Hiram Hutchinson could have possibly imagined all those years ago. Heritage, people, enthusiasm, involvement and a taste for a challenge are as prevalent as ever, with the new site serving as a reminder of these and providing encouragement for all Hutchinson riders to ‘ride their own story’ by providing inspiring visual content from the brand’s athletes and storytellers.
Alongside some exciting new product launches and partnerships planned for this year, Hutchinson has outlined intentions to tell the narrative behind what consumers experience. Followers of the brand can expect to see content throughout the year which illustrates the hardworking research and manufacturing teams in the Châlette-sur-Loing factory who allow the company to proudly retain the title of the only bicycle tire brand which still manufactures in France but also the connection between intricate scientific development and a product which gives so many the freedom to escape, express themselves and experience those unique riding moments which can change perspectives and restore much needed headspace.
Sylvie Woroniecki, Hutchinson Cycling Dpt. Brand Manager,
Explore Hutchinson Cycling Dpt.’s new website : cycling.hutchinson.com