Hutchinson Tires becomes Hutchinson Cycling Dpt.
25 January 2021, Paris.
Hutchinson Cycling Dpt., formerly known as Hutchinson Tires, the venerable France based tubeless tire pioneer, has today unveiled its attractive and user friendly new website and a re-emphasised ethos of encouraging freedom and expression through cycling.
Following a year which saw face to face interaction severely limited, Hutchinson invested time and resources in building a stunning new content-rich site to improve online interaction with customers and provide a comprehensive catalogue of its complete current range of tires, technologies and accessories covering all disciplines and levels of riding.
As may be expected from a brand which has been trading since 1853, Hutchinson boasts an incredibly rich history and depth of experience in the manufacture, research and development of tires. Visitors can fully immerse themselves in the story of the brand and how it has been intrinsically interwoven with the history of cycling for the past 130 years by following an interactive timeline featuring highlights such as Louison Bobet and Jacques Anquetil riding Hutchinson tires to Tour de France victory in the 1950’s and 60’s, the dawn of MTB bikes in the late 70’s and early 80’s, the creation of tubeless in the 90’s and 00’s all the way up to present day with Isabeau Courdurier dominating the Enduro World Series.
Despite being at the top of the sport for such a long time, the values on which Hutchinson was founded have remained, although the technology has developed far beyond what founder Hiram Hutchinson could have possibly imagined all those years ago. Heritage, people, enthusiasm, involvement and a taste for a challenge are as prevalent as ever, with the new site serving as a reminder of these and providing encouragement for all Hutchinson riders to ‘ride their own story’ by providing inspiring visual content from the brand’s athletes and storytellers.
Alongside some exciting new product launches and partnerships planned for this year, Hutchinson has outlined intentions to tell the narrative behind what consumers experience. Followers of the brand can expect to see content throughout the year which illustrates the hardworking research and manufacturing teams in the Châlette-sur-Loing factory who allow the company to proudly retain the title of the only bicycle tire brand which still manufactures in France but also the connection between intricate scientific development and a product which gives so many the freedom to escape, express themselves and experience those unique riding moments which can change perspectives and restore much needed headspace.
We needed to ensure our online interactions offered the best possible experience.
Sylvie Woroniecki, Hutchinson Cycling Dpt. Brand Manager,
«2020 was a challenging year which tested our ability to deeply engage with our consumers and create the personal connections that are a core part of the way we like to do business. However, with the bike and its component parts serving as a symbol of freedom and escapism for people all around the world during these times, interest in cycling has seen almost unprecedented uptake. It was therefore imperative that we ensured our online interactions offered the best possible experience, telling the story of Hutchinson and providing a practical and convenient way for our community, both new and more experienced, to access any information they could need about our products and technologies and to better interact with the people behind the historic name.»
Explore Hutchinson Cycling Dpt.’s new website : cycling.hutchinson.com
